More Sunscreen Education Needed
America’s explosive interest in organic food is obvious. Even a recent Gallup poll reports that 45% of people ‘actively try to include organic foods in their diets’.
But when asked about organic sunscreen, only 30% of women, the primary purchasers, say that Organic ingredients are important. 70% indicate that organic ingredients are Not Important, they Don’t Know or Only Important for Children.
This shows a big discrepancy in how Americans think about organic food versus organic sunscreen. It is especially poignant considering that price is often cited as a reason people don’t buy organic food, but there is little difference in price when comparing sunscreens with chemicals against organic ones.
Skin Absorbs Ingredients into Bloodstream
Rachael Pontillo, bestselling author of the book Love Your Skin, Love Yourself, a AADP Board Certified Integrative Nutrition Health Coach, and licensed aesthetician, states, “People still don’t realize that the skin absorbs up to 66% of what’s put on topically.” It’s worth noting, skin is the largest organ of the human body.
SPF = SPF
Pontillo goes onto say, “Many people think that an organic sunscreen wouldn’t give them adequate coverage, even though in reality, any product labeled as sunscreen has to be approved by the FDA and has to go through the same standards of testing for safety and efficacy as any other FDA drug-containing product does. Simply said, SPF-30 organic and SPF-30 non-organic sunscreen each provide the same level of protection from the sun.”
The Environmental Working Group (EWG.org) has been working on educating people in the differences in sunscreens by annually publishing sunscreen guides and research findings on the harmful effects of chemicals in sunscreen products.
For instance, they write that Oxybenzone, an active ingredient in half of the sunscreens they reviewed, can disrupt the human hormone system. And Retinyl palmitate, in 20% of their reviewed sunscreen products, may speed the development of skin tumors and lesions, according to government studies, and possibly cancer.
Even with the EWG’s work, further education is clearly necessary.
An Organic Question
The short survey sponsored by WholesomeONE.com and conducted with Google Insights in May 2015 asked 505 random American women between the ages of 25 – 54 the question:
“When buying SUNSCREEN, is it important that the ingredients are Natural & Organic?”
- 42% No
- 30% Yes
- 19% Don’t know
- 9% Yes, but Only for Babies & Children’s use
WholesomeONE.com CEO, Kevin Burke predicts “Just as controversial ingredients are being removed from many food products, the same can be expected for the sunscreen category.” In the meantime, there are dozens of organic sunscreens available from natural products manufacturers such as Badger, TruKid, Loving Naturals, and Every Man Jack.
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